Cruxee Blog

Content KISS

Ravi Kiran - Sunday, December 06, 2009
Keep It Simple and Short - simple and short content always convert prospects into leads. Here I have highlighted few ways where you can turn your online visitor into your customers.

It’s We and Us:  To build intimacy with your reader, use "we" and "us"--instead of "the company" or your business name. This casual, second-person narrative voice makes you seem approachable rather than cold and formal.

Short & Easy: One of the biggest web content mistakes businesses these days make is simply creating too much content. A standard web page should include no more than two or three paragraphs. Anything beyond that should be "chunked" into a separate page or subpage. Short paragraphs improve the readability of your webpage. Your webpage looks easier to read. And the prospect is more likely to read it.

Highlight visitor benefits: Too many businesses show off the great features of their product or service and fail to describe how they help customers. Features tell, benefits sell. "We protect your family from theft and personal injury" is a much more powerful statement than "Wireless PIR motion detector included."

Write in common, everyday language: Technology companies are particularly guilty of using "techspeak." If readers can't understand what you're offering in 60 seconds, they won't buy. Use plain language. It's better to say, "We make software that helps you write great HR reports" than to say, "We offer completely customizable human resources software solutions for every vertical industry."

Keywords: is very important part of Search Engine Optimization. Start from the beginning by using your main phrase in the first sentence or paragraph. Depending on the length of your post, you can try repeating keywords a few times, as long as it does not sound bad for a reader.

Conversion Tip: The Store Logo

Ravi Kiran - Monday, November 16, 2009
Imagine arriving at a brick and mortar store but there was no sign out front. Or perhaps there is a sign but it looks like someone drew it on with a marker. What would be your impression of that store? Would you trust it? Would you go in? Most importantly, would you buy something from it?

This is the way you should be thinking of your store logo. We do still see some online stores that are up and running but do not have a logo - or they have one that is the wrong size or is illegible. A logo is important for creating your brand - your identity - and is often the first thing a shopper sees and uses to help him or her decide whether to go further and shop your store. A logo should enhance your online store, but not overpower it, so that customers can focus on your products.



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